I work with clients to figure out what makes their work distinct and how to communicate it. Through my studio, Labud, I bring strategy, writing, and design together across identities, websites, and campaigns.
For a full portfolio visit labud.nyc.
3 Projects I Liked Working On
Abacaxi (2022). For Sheena Sood’s fashion label abacaxi, I developed a brand identity and website that reflect the clothing’s mix of Y2K references and South Asian influences. My favorite thing about working with Sheena was the evocative, sensuous way she described everything from the slow production process, to the colors, to the feelings of the product. So, I set out to put her voice on the site (literally, hover over the letters on the homepage, and look for custom soundscapes from her collections) alongside a logo that shifts between two states and interactions that “dip dye” the page like her garments. The strategy was to make the language, identity, and online experience feel as specific as the clothes themselves.
Wanderwell Consulting and Bookkeeping (2025). Wanderwell Consulting and Bookkeeping came to us with an interesting dilemma: they wanted the business itself to feel a little clearer and more pragmatic, while maintaining the personal candidness founder Kate Tyson brought and clients sought after. We started by thinking through a strategy around care being political (a nod to the unintentional therapy Kate provided to some clients, as well as her punk and political organizing background). This resulted in a much more streamlined business offering (advisory services, and accounting and bookkeeping), prioritizing care and relationship fit throughout the site and its language, and moving everything else into a focused “Insights” section. We also added a little fun and the ability to annotate the page—almost as if Kate were actively writing on top of our design (without breaking it!).
Studs Vote Campaign (2020) Back in 2020, at the height of the pandemic, I worked with earring company Studs to design their vote campaign. They partnered with Michelle Obama’s organization, When We All Vote. I established the look and feel for the campaign and developed a microsite, projection, and printed assets to spread the word. It was exciting getting out of the house and seeing the campaign come to life in the Lower East Side.